April 2023

What is Persona Marketing? Need of Persona Marketing in India’s Retail Ecosystem
Making a business grow and reach the target audience isn't everyone's cup of tea. People often put a lot of effort into marketing and coming up with ways that can attract and hold customers on their platform. Yet, there has...
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What is meant by identity theft in banking?- Things to know
One of the major drawbacks of technological advancement has been identity theft. As per a survey conducted by Experian in July 2020, 30% of consumers reported that they have been victims of online identity theft and financial fraud. Taking proper...
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